FAQ (Frequently Asked Questions)
Q: What is your monthly rate?
A: That depends on the scope of your PR campaign. Some bands tour more than others, and some bands want more of a national scope, which requires more time and energy. This is why I do not quote monthly retainer fees until after finding out what the clients’ needs are.
Q: Are you a booking agent?
A: No. A publicist and booking agent are completely different animals. A booking agency gets you shows and negotiates your fees for them, generally taking a percentage of what you make. A publicist promotes those shows by trying to get you newspaper coverage and radio interviews, and get your CD reviewed in local and national publications. That said, there are times when I am asked to help find support for nationally booked shows, or to suggest a band or artist for a promotional gig such as a TV appearance.
Q: Are you a manager?
A: No, though it might seem like a publicist does a lot of the things a manager does. Managers manage the artist on a day-to-day basis and are responsible for a lot, and publicists usually work in conjunction with them.
Q: Do you design our website and/or press kits?
A: Yes and no. I am not a graphics expert, but have people I can outsource that to. What I can do is write your biographies, fact sheets, tour itineraries and help you organize materials for your press kit and website.
Q: Why is publicity so expensive?
A: That depends on what you are comparing it to. See how much a ¼ page ad is in your local newspaper, and compare that against the cost of a PR campaign. Public Relations is very labor intensive and requires discipline, follow-up, and strong media relations. And its results can last a long, long time.
Q: Can you guarantee media coverage?
A: Well, no one can really do that. The difference between advertising and PR is that advertising is space you pay for, while PR is space that is free but at the publication’s discretion. They have to deem you or your band newsworthy, and part of a publicist’s job is to try to convince them that you are. And the one thing that Michael J. Media WILL guarantee is 110% effort.
Q: How do I know that I need a publicist?
A: When you are getting too big and/or too busy with your music career that you need to hire someone to do the little things to help you continue to grow as an artist. That, or when you either release a new CD or have an extensive tour itinerary.
Check out this article I wrote that might be even more helpful in answering this question. http://hubpages.com/hub/When_To_Hire_a_Publicist
Q: Can you help me or my band get to the next level?
A: Absolutely. Or, like I said before, I will give it my best effort to get you the coverage you need and deserve.
Q: How do we pay you?
A: I bill all of my clients at the end of each month, along with a contact sheet and status report showing all of the media placements we secured. MJM accepts only checks and money orders at this time.